What is Design thinking? Overview of design thinking
Design thinking is not the exclusive property of designers - all the great innovators in literature, art, music, science, engineering, and business have practiced it. So, why call it Design thinking? Design thinking is the workflow of designers that can help systematically extract, teach, learn, and apply these person-centered techniques to solve problems in a creative and innovative way. new.
Some of the world's top brands, such as Apple, Google, Samsung and GE , have quickly adopted the Design thinking and Design thinking methodology being taught at top universities around the world, including Stanford. , Harvard and MIT . But do you know what Design Thinking is? And why is it so popular? Here, we will start to tell you what it is and why it is requested so.
What is Design thinking?
Design thinking is an iterative process in which we seek to understand users, challenge assumptions, and redefine problems in an attempt to identify possible alternative strategies and solutions. immediately to our original understanding level. At the same time, Design thinking provides a solution-based approach to problem solving. It's a way of thinking and working as well as a set of practices.
Design thinking revolves around a deep concern with developing an understanding of the people for whom we are designing products or services. It helps us observe and grow with the target user. Design thinking helps us in the questioning process: questioning, questioning hypotheses, and questioning implications. Design thinking is extremely useful in solving undefined or unknown problems, by reframing the problem in human-centered ways, generating multiple ideas, and applying approaches. Practice in prototyping and testing. Design thinking also includes continuous testing: sketching, prototyping, testing, and testing concepts and ideas.
The stages of Design thinking
There are many variations of the Design thinking process being used today, and they have three to seven phases, or modes. However, all the variations of Design thinking are very similar. All variations of Design thinking embody the same principles, first described by Nobel Prize winner Herbert Simon in Artificial Science in 1969. Here, we will focus on the model. The five stages are proposed by the Hasso-Plattner Design Institute at Stanford, also known as d.school. We have chosen the d.school approach because they are at the forefront of applying and teaching Design thinking. The five phases of Design thinking, according to d.school, are as follows:
- Empathy - with your users
- Identify - the user's needs, their issues and your details
- Ideas - by challenging assumptions and generating ideas for innovative solutions
- Prototype - to start creating a solution
- Check - solution
It is important to note that the five phases or modes are not always sequential. They do not have to follow any particular order and can often occur in parallel and over and over again. Therefore, you shouldn't understand the stages as a hierarchical or step-by-step process. Instead, you should see it as an overview of the modes or stages that contribute to an innovation project, rather than sequential steps.
The problem with thinking models has been summarized
Sometimes, the easiest way to understand something intangible, such as the Design thinking, is to understand it not as anything .
Humans naturally develop thinking patterns based on repetitive activities and commonly accessed knowledge. These help us to quickly apply similar actions and knowledge to similar or familiar situations, but they also have the ability to prevent us from approaching or developing views and understandings. and solve new problems quickly and easily. These types of thinking are often referred to as schemas, are organized collections of information and relationships between things, actions and thoughts that are stimulated and initiated in the human mind when we encounter some stimuli from the environment. A schema can hold a large amount of information. For example, we have a schematic for dogs that includes the presence of fours, feathers, sharp teeth, tails, paws and several other recognizable traits. When environmental stimuli fit into this scheme - even if there is an ambiguous association or only a few traits - then the same kind of thinking will be brought to mind. When these schemas are activated automatically, this can impede a more relevant impression of the situation or prevent us from seeing the problem in a way that new problem-solving strategies can be devised.
Design thinking or 'Outside the Box' Thinking
Design thinking is often referred to as 'out of the box' thinking, as designers are trying to develop new ways of thinking that do not follow more prominent or common problem-solving methods.
The focus of Design thinking in the IT community is the intention to improve the product by analyzing and understanding how users interact with the product and investigating their operating conditions. The focus of Design thinking is also on the interest and ability to pose important questions and challenging assumptions. One element of thinking out of the box is to falsify previous assumptions - that is, to be able to prove whether they are valid or not. Once we've questioned and investigated the conditions of a problem, the solution creation process helps us come up with ideas that reflect the real limitations and aspects of that particular problem. Design thinking provides us with a means to dig deeper.
Design thinking is an essential tool - and a third way
The design process usually involves a number of different groups of people in different parts; For this reason, developing, categorizing, and organizing ideas and problem solutions can be difficult. One way to keep a design project on track and organize the core ideas is to use the Design thinking method.
Tim Brown, CEO of design firm IDEO, shows in his successful book Change by Design that Design thinking is based on creating a holistic and empathetic understanding of the problems people must have. face and it involves subjective or ambiguous concepts such as emotions, needs, motivation, and drivers of behaviors. This contrasts with a single scientific approach where there is more distance in the process of understanding and examining a user's needs and feelings. Design thinking is basically a problem-solving approach, crystallized in the design field, combining a user-centric overall perspective with analytical research and reasonableness with the goal of creating. innovative solutions.
Design thinking is an iterative and non-linear process
Design thinking is an iterative and non-linear process. This simply means that the design team is constantly using their results to review, question, and improve their initial assumptions, insights, and results. The results from the final stage of the initial workflow inform us of the problem, help us identify the parameters of the problem, allow us to redefine the problem, and perhaps most importantly is to provide us with new insights so that we can see how any alternative solutions may not be available to our previous level of understanding.
Design thinking for everyone
Tim Brown also emphasizes that Design thinking techniques and design strategies belong to every level of the business. Design thinking is not only for designers but also for creative employees, freelance translators and leaders who seek to instill design thinking at every level of organization, product or translation. service to create new alternatives for joint
Design thinking is essentially a design-specific problem-solving approach, which involves evaluating the known aspects of a problem and identifying peripheral or more ambiguous factors that contribute to condition of an issue. This contrasts with a more scientific approach where specific and known aspects are tested to arrive at solutions. Design thinking is an iterative process in which knowledge is continually questioned and gathered to help us redefine the problem in our efforts to identify strategies and alternatives. may not be immediately apparent to our initial level of understanding. Design thinking is often called 'outside thinking', when designers are trying to develop new ways of thinking that do not adhere to more prominent or common problem-solving methods - like the artists do. The focus of Design thinking is the intention to improve products by analyzing how users interact with them and investigating their operating conditions. Design Thinking provides us with a means of digging deeper to discover ways to improve the user experience.